Brand Of The Week – Cheer Up Clothing
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Monday, June 13th, 2011
Here at FACTORY311, we feel passionate about discovering new photographers, brands and bloggers so have decided to start sharing our favourites. This week we wanted to begin with Cheer Up Clothing, a brand that creates unisex casual wear, perfectly suited to the festival season and its unpredictable weather. Not only do we love their S/S collection for 2011 but we love their newly launched website and summer viral video. We truly believe Cheer Up is so much more than a t-shirt company, with their on trend designs, super iconic milkshake logo and links with the music industry, Cheer Up is a brand to watch out for. Another amazing feature to check out is the Cheer Up T-Room where established and up and coming artists are showcased acoustically, past performances include Bedouin Soundclash and previous Jessie J support act, Talay Riley.
We share a sneaky picture of Nicholas Hardy the creative director of FACTORY311 proudly wearing his Cheer Up Script Hoodie outside the office. Nicholas describes Cheer Up as “a brand that is fresh, passionate and exciting, something that we all need out of fashion”.