Brand of the Week – DROP DEAD CLOTHING
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Friday, July 8th, 2011
Drop Dead is the homegrown clothing from Britain’s Steel City!
Drop Dead was founded by Oliver Sykes, the CEO of the brand and none the less, the lead vocalist of metalcore band, Bring Me the Horizon.
Setting out in early 2005, Oliver wanted to get his art into the world and found this avenue was the creative money maker for him! Since his first collection, the clothing brand has grown in following and rocked out to audiences further and further afield, much like Oli’s success with BMTH.
Oliver works with alot of designers to bring each season’s drop dead closet together, inspiration from original artwork being the key. The designs are bright, fresh & illustrative, with a quirk-of-patten here and a trend-of-colour there, each piece unique to the next, but as a collection work flawlessly together.
FACTORY311′s Creative Director will be hanging out with Bring me the Horizon this weekend at Sonisphere Festival along with our live music photographer Eric Canto who photographed the band recently. Let’s hope they are wearing their Drop Dead Summer of’11!