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Morihiro Harano – Xylophone

Tuesday, May 10th, 2011

One of the Factory’s friends, Morihiro Harano has impressed us with his latest project. His latest achievements comes in the shape of over 4 million views on Youtube for an advert for the Touch Wood SH-08C Watch the video here: http://www.youtube.com/watch?v=C_CDLBTJD4M

Morihiro is a multi-talented creative director with stellar achievements not only in advertising but in new business development, strategy, product design and media initiatives. Joining Dentsu in 1994 when the Internet began to unfold its potential, Harano was committed to helping the agency’s digital subsidiaries including CCI and D2C with their digital initiatives. After leaving Dentsu, Harano helped a media startup to conclude a successful IPO, then returned to Dentsu to launch Drill, a non-traditional creative agency. His works include among others ‘Honda Green Machine’, Avex and NTT Docomo joint project ‘BeeTV’ and ‘EPOS: 100 Design Cards’. Harano is a consistent award winner at home and abroad and received to date: D&AD:Yellow Pencil, Cannes gold lion, ADFEST:360 Lotus, Good Design Award and Dentsu Advertising Grand Award. He is a member of D&AD and NY ADC and teaches part-time at Waseda University.

The team behind the Xylophone video are:

Morihiro Harano / Creative Director  / Drill Inc.

Noriko Yamada / Copywriter / Drill Inc.

Jun Nishida / Art Director / Drill Inc.

Kenjiro Matsuo / Sound Design / Invisible Designs Lab. Company, Ltd.

Mitsuo Tsuda / Wood Engineer

Seiichi Hishikawa / Director / Drawing and Manual

Eitaro Yamamoto / Cinematographer / Shadow-dan

Hitoshi Kimura / Editor

Toshifumi Oiso / Producer / Engine PLUS

Hideyuki Chihara / Producer / Engine PLUS

Ayako Yoshinoya / Agency Producer / Dentsu Inc.

Special thanks to Kama City

Visit his site for more info: http://www.drill-inc.jp/

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