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*Paco Peregrín inspires a White Christmas at Selfridges&Co*

Wednesday, November 9th, 2011

This Christmas, the long-awaited windows are revealed once more at the famous Selfridges&Co Store on Oxford Street, London.

Who better to inspire this special display than the extraordinary 311 photographer, Paco Peregrín! This image, taken from his wonderland collection, was used by the graphic studio team at Selfridges&Co to visually create one of the window displays for this winter fall 2011.

You can see in the making of Christmas at Selfridges how the initial sketches in the studio are turned into the final interior of the window, this time-lapse film shows the journey of Selfridges’ 2011 White Christmas display.

So if you go down to see the store window this crimbo (which we all have already of course!), have a little thought for Paco Peregrín, our little saint!

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