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Project Description

FACTORY311 were contacted by Nike to produce a set of images promoting the redevelopment of the top floors flagship store Nike Town, part of the iconic Oxford Circus, London.

FACTORY311 called upon the talents of Adrian Wilson, an architectural and interior photography specialist, who was flown in to head the shoot, which was widely published in various mediums and platforms across the world.

Like kids in a sweet shop, we found ourselves locked in the empty Nike Town over night, admiring not only the full Nike range but also the newly refurnished building over several floors.